Cylinder
This is a project where we were challenged to make a cylindrical package design of a baking powder mix of our choice. This project helped me learn more about the importance of keeping margins and having a good layout, which was good because I was struggling with this concept before.
Sketches and Doodles
As with all my projects, I start with the brainstorming and sketches and doodles to get the ideas flowing. These are the sketches and doodles I came up with for this assignment. I wanted to play with the brand name (required to have), the product name, and what product I would be selling. I went to some different stores to get some inspiration for products I could do as well as how to present them in a way the customer could enjoy.
Final Hand
There are many steps in between, but I want to show you the idea I ended up going with. I went with a product called “Jacked Up” and this particular cylinder contains protein blueberry pancakes. I created a cartoon blueberry because I thought a cartoon might stand out against all the photography based packaging I saw in a lot of stores. Before the final hand, I struggled a lot with the layout. It was a lot trickier to get all the information I needed on there. It was an interesting challenge and took me a hot minute to figure out.
B&W Computer Progressions
As I mentioned above, this one took me a while to figure out the layout. I thought I figured out the majority of it with the hand final, but when it came to the actual text I needed to have on the package, it became even more tricky. I learned a lot about keeping things concise and how to lay things out easier for the consumer buying this product.
Color Combinations and Studies
This project was a two color project, but I chose five to have some options when it came down to the application of the color combinations. I wanted to try overprint on this project, so I made sure to include a page of overprint options I could refer back to while making color combinations. I’m grateful to myself that I did because it ended up being really helpful. I also came up with three different combinations using two of the five colors. There was really only one of these that worked for me, so it was an easy decision here. It still needed some changes before I turned it in, but I felt more confident in my progress.
What Was Turned In
This was the end result! Well, at the very least, it was the version that I turned in to the professor. I was really proud of my blueberry character and the challenges I was able to overcome with the layout. Some suggestions were made by my fellow classmates and professor. Some of those were to make the blueberry darker like a real blueberry would be, working on some kerning here and there, and working on the directions section. That was the weakest section of my design, which I knew looked off when I printed it. I just wasn’t sure how to fix it to make it better.
Final Revisions
I love the final revisions that were made! I wasn’t sure about them about first, but as I continued with my classmates suggested, the more I fell in love. I fixed the directions section, added more blueberries around the cylinder, and made my blueberry man darker. They were all subtle changes, yet they made the biggest changes for the better. Overall, I’m proud of how it came out and for the challenges I overcame.
